"They were poets of bits"... Computer programming once had much better gender balance than it does today. What went wrong?

https://www.nytimes.com/2019/02/13/magazine/women-coding-computer-programming.html
"If we want to pinpoint a moment when women began to be forced out of programming, we can look at one year: 1984. A decade earlier, a study revealed that the numbers of men and women who expressed an interest in coding as a career were equal. Men were more likely to enroll in computer-science programs, but women’s participation rose steadily and rapidly through the late ’70s until, by the 1983-84 academic year, 37.1 percent of all students graduating with degrees in computer and information sciences were women. In only one decade, their participation rate more than doubled.
But then things went into reverse. From 1984 onward, the percentage dropped; by the time 2010 rolled around, it had been cut in half. Only 17.6 percent of the students graduating from computer-science and information-science programs were women."